Yet, businesses should prefer to push this process until users become genuine advocates of the product.
There are 3 common ways companies onboard users:
- User Manuals: written content describing how users can utilize your product, usually visualized with screenshots. They tend to take more time to go through and bore users.
- Walkthrough Videos: screen recordings of you teaching your product. These usually go over the main UI elements and specific tasks. These videos are much more interesting than user manuals, yet they lack interactivity.
- Interactive Product Tours: interactive walkthroughs that aid users accomplish tasks on their own. These tours usually consist of multiple guides that show users different parts of the products. Possibly the best way to onboard users.
The material and the content of user onboarding differs from company to company, however, it is crucial for businesses regardless of the industry.
Since you’re more interested in e-commerce, let’s see how exactly it affects e-commerce businesses.